HIT Entertainment And Fireman Sam

About HIT Entertainment

HIT Entertainment is one of the world's leading pre-school entertainment companies, specialising in building powerful brands based on engaging stories. HIT Entertainment's world-class portfolio includes Thomas & Friends®, Mike the Knight™, Fireman Sam®, Bob the Builder, Barney®, Angelina Ballerina®, Pingu® and Rainbow Magic®.

HIT Entertainment excels at creating and building globally successful brands which capture the hearts and imaginations of pre-schoolers and their families. This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. HIT Entertainment's lines of business span television and home entertainment production, content distribution, digital media, publishing, consumer products and live events and attractions. HIT Entertainment is a division of Fisher-Price and has operations in the UK, US, Canada, Hong Kong and Japan.


About Fireman Sam™
Fireman Sam™, the ultimate Hero Next Door, has been racing to the rescue of his friends and colleagues in all sorts of perilous situations since he first made his UK TV debut in 1987. Based in the Welsh village of Pontypandy, Fireman Sam is a pillar of the community and the hero of every rescue. Whether stuck on a high cliff-face or caught in an underground cave, the children of Pontypandy know help is always close at hand thanks to brave and resourceful Fireman Sam.

Launch Date:1987
Creator:Firemen Dave Jones and David Gingell. Illustrator Rob Lee
TV Series: The Fireman Sam™ television series airs in more than 100 territories in over 60 languages.

In the UK the new CGI series 6 & 7 air on ITV1's Mini CITV and Sky channel, Cartoonito - consistently rating as a number 1 show. Fireman Sam also airs in Welsh on S4C and the classic series of Fireman Sam airs on Channel 5 and Cartoonito.

Production Info: Lisa Pacheco is the Producer of Fireman Sam and Marion Edwards is the Executive Producer.

Awards: The Fireman Sam™ Deluxe Fire Station Playset from Character Options won 'Pre-school Toy of the Year' at the Toy Industry Awards in January 2011. Fireman Sam's Deluxe Fire Station was also in the 2010 Dream Toy Top Dozen.

Publishing: Over 27 million Fireman Sam books have been sold globally. In the UK Egmont publishes a variety of formats of Fireman Sam book titles, including paperback, board, novelty, colouring and activity.

In the UK the Fireman Sam magazine is a top 20 pre-school title with over 30 thousand copies sold each month.

Live Events: The first ever Fireman Sam Live Show 'Pontypandy Rocks' was launched in July 2010 and is touring the UK until June 2011. The tour will return to the UK in January 2012. Fireman Sam also features in 'The Little Big Club' live show which has been viewed by pre-school audiences all over the Middle East, Asia, UK and Ireland. Children also regularly enjoy meeting Sam at Butlins Holiday Park in the UK and Trabolgan in Ireland.

Home Entertainment: Over 1 million DVDs have been sold globally to date. Fireman Sam has 5 new DVDs set for release in the UK in 2011.

Consumer Products: In 2009, toy company Character Options was named master toy licensee for Fireman Sam in the UK and has since developed an award winning product line.
Digital: Fireman Sam has an iPhone app in development which will be launched in 2011. Sam also has 12 thousand Facebook fans and his website gets over 3 million global page views per month.

Visit the Fireman Sam Website